Can you guess what my tips are about today? That's right...blogging! Now there is a LOT that can be said on this subject, I could go on all day, but I'll be a good girl and keep a narrow focus. Just know that this means you'll probably see lots of other bloggy tips in future week's editions of Tuesday's Tips!
Now the step one to using your blog to it's full advantage is....drum roll please....really, this is a doozy...you have to have a blog! If you've stumbled upon this post, you own an on-line shop, and you DON'T blog yet, let me recommend blogger as one of the best blogging services I've found. If you have any questions about getting it set up just let me know, and I'll be glad to help all I can!
Ok, so now you have a blog, what's the next step? The next step is to start building regular content! In simple terms, write stuff! Blogging experts say it's best to blog at least 3-5 days a week. You can blog every day like I usually do, but it's ok if you don't have that much to say (I talk a lot in real life too), but the key is being consistent. Don't blog 4 days in a row, skip a week, write one, skip 4 days, write 3... you get the idea. Find a routine that works for you and then stick to it as best as you can. This helps build your readers because they know what to expect. Most people won't continue to read your blog if you let it lie dead for long periods of time.
So what should you write about? Here's just a few ideas to get you started:
~ Write a little about your personal life.
~ Write about what's new in your shop.
~ Write about your creative process.
~ Write about your plans.
~ Write about another artist who's work you admire.
~ Post your favorite recipe.
~ READ other blogs - you'll get lots of ideas that way!
~ Do you have an area of expertise? Share it!
~ Find things that make you passionate - and write about those.
Your blog can have as narrow of a focus or as broad of a focus as you want. Some people find the most success by keeping their blog very focused in on their art work and business. Other's would go insane trying to create that much content on that narrow a topic. Find what works for you, and don't worry about the naysayers!